Lead
University of Nottingham

Research leads
Prof Steven Furnell, University of Nottingham

Dr Maria Bada, Queen Mary University of London

Focus:
Conducting research on the level of DSbD awareness and readiness within relevant organisations, helping them recognise the benefits and applicability of DSbD to their context, which may otherwise have the potential to be missed or misunderstood and relevant stakeholders may not be persuaded of the case for investment.

Goals:

• Obtain insights into DSbD awareness, understanding and perception amongst potential adopters and beneficiaries

• Identify key factors that potentially make the difference between organisations that are DSbD-ready and those that are not

• Design, implementation and evaluation of a Self-Assessment Tool enabling organisations to assess their own DSbD readiness

Theme of Core Research:
Adoption